Advertisement & Media
The Big Screen Takeover
Starts at
$1,599USD
Turnaround time
Up to13weeks
About
Put your brand in the spotlight at one of the world’s most iconic advertising destinations! The Big Screen Takeover by Upper Room Advertising offers individuals, entrepreneurs, businesses, and organizations the opportunity to showcase their message on a massive digital billboard in the heart of New York City’s Times Square.
Whether you’re promoting a product, launching a brand, celebrating a milestone, or making a bold personal statement, our advertising packages transform your message into a larger-than-life digital experience.
With flexible advertising frequencies, high-impact visual displays, and supplementary digital promotions, your moment in Times Square becomes an unforgettable part of your story.
Packages & pricing
The Borough
$1,599 USD
Make your debut on one of the world’s most recognizable advertising stages. The Borough package provides an accessible way to showcase your brand, product, or personal message on a spectacular Times Square digital billboard, complemented by online promotional exposure.
Inclusions
- 15-Second Digital Billboard AdvertisementShowcase your promotional video on a large-format digital billboard in the heart of Times Square.
- Hourly Advertising ScheduleOne (1) scheduled advertisement per hour across a 22-hour display period, for up to 22 scheduled plays.
- Premium Billboard PlacementFeatured on an approximately 55 × 31 ft digital display visible from the iconic red stairs at Duffy Square, above the Pelé store.
- Post-Airing Social Media FeatureA dedicated social media post highlighting your Times Square advertisement following its scheduled display.
- Cluster Press Release DistributionInclusion in a collective promotional press release featuring participating brands, businesses, or individuals.
- Digital Brand Showcase ListingOnline visibility for your business, brand, product, service, or campaign through the Upper Room Advertising website.
- Digital Billboard Video DocumentationA recorded or captured presentation of your advertisement, subject to available billboard footage.
- Live Viewing OptionsWatch your advertisement in person from Times Square or remotely through an available public live-streaming camera.
Most Popular
The Avenue
$2,799 USD
Amplify your presence with increased advertising frequency and greater opportunities to capture attention. The Avenue package is designed for clients seeking stronger visibility through repeated appearances throughout the day. With four times the advertising frequency of The Borough package, your message gains additional exposure on the dazzling digital displays of Times Square.
Inclusions
- 15-Second Digital Billboard AdvertisementPresent your brand, product, service, or personal campaign through a professionally formatted video advertisement.
- High-Frequency Advertising ScheduleFour (4) scheduled advertisements per hour across a 22-hour display period, for up to 88 scheduled plays.
- Premium Billboard PlacementFeatured on an approximately 55 × 31 ft digital display visible from Duffy Square’s red stairs, above the Pelé store.
- Repeated Brand ExposureMultiple scheduled appearances throughout the display period, providing more opportunities for your advertisement to be seen.
- Post-Airing Social Media FeatureA dedicated social media post highlighting your Times Square advertisement following its scheduled display.
- Cluster Press Release DistributionInclusion in a collective promotional press release featuring participating brands, businesses, or individuals.
- Digital Brand Showcase ListingOnline visibility for your business, brand, product, service, or campaign through a participating promotional directory.
- Website Promotional FeatureA special online feature highlighting your Times Square appearance on a designated promotional website.
- Digital Billboard Video DocumentationA recorded or captured presentation of your advertisement, subject to available billboard footage.
- Live Viewing OptionsWatch your advertisement in person from Times Square or remotely through an available public live-streaming camera.
The Skyline
$2,999 USD
Make a grand statement with an extended cinematic advertising experience in the heart of New York City. The Skyline package offers an impressive 60-second billboard presentation, giving your brand or personal message four times the storytelling duration of our standard advertisements. Perfect for major announcements, product showcases, milestone celebrations, and impactful promotional campaigns, this premium package gives your message the time and space to make an extraordinary impression.
Inclusions
- 60-Second Premium Digital Billboard AdvertisementShowcase an extended, one-minute promotional video, providing greater flexibility for visual storytelling, brand presentation, and campaign messaging.
- Extended Advertising ScheduleOne (1) scheduled 60-second advertisement per hour across a 22-hour display period, for up to 22 scheduled plays.
- Premium Billboard PlacementFeatured on an approximately 55 × 31 ft digital display visible from Duffy Square’s red stairs, above the Pelé store.
- Extended Visual StorytellingFour times the individual advertisement duration of The Borough and The Avenue packages, allowing for more comprehensive presentations, multiple visual sequences, and detailed messaging.
- Post-Airing Social Media FeatureA dedicated social media post highlighting your Times Square advertisement following its scheduled display.
- Cluster Press Release DistributionInclusion in a collective promotional press release featuring participating brands, businesses, or individuals.
- One (1) Month Online Promotional SpotlightA dedicated promotional feature on a participating digital showcase platform for one month.
- Digital Brand Showcase ListingOnline visibility for your business, brand, product, service, or campaign through a participating promotional directory.
- Website Promotional FeatureA special online feature highlighting your Times Square appearance on a designated promotional website.
- Digital Billboard Video DocumentationA recorded or captured presentation of your advertisement, subject to available billboard footage.
- Live Viewing OptionsWatch your advertisement in person from Times Square or remotely through an available public live-streaming camera.